Rezpector Dokumentasi

A popular marketing tool for small and large businesses alike is blogging. Blogging can give your consumers updated news from within your organization, project viewpoints that go along with the company's mission or vision and give visitors something interesting to learn. Another not as well-known benefit of blogging is the SEO exposure that it can give a company if done properly. A few simple tricks to include with every blog post can boost search engine ratings and increase web traffic. This allows a company to better reach out to its target audience by knowing how to reach out to the search engines. Knowing how to communicate with Google and other search engines can work wonders in where a website will be displayed in the rankings.
Search engines do not read in the human context. A search engine picks out key words and pieces that it finds to be most significant. When Google "reads" a website, it automatically assumes that the earliest words are the most important. It makes sense, then, to title posts with search terms that will lead viewers to the website. Make sure not to overdo it, however, and stick with one search phrase per post.
Another easy way to boost traffic is to link words to previous posts. Search engines such as Google place more weight on blog posts that contain links than ones that do not, especially if those links lead to credible destinations. However, like the title, too many links can have a reverse effect so just stick with a few.
Tags are another great way to boost traffic to blog posts. Stick with 5-10 relevant tags for your posts and enjoy the extra traffic that comes from Google ranking your blog post in terms of, well, the terms. Try to tag terms that users would likely be searching for to ensure maximum success.
Last, but definitely not least, take advantage of Google Insights. This tool allows webmasters and SEO maximizers to see for themselves which terms are generating the most traffic. With a tool like this at your fingertips coupled with knowledge of how search engines process information, you are at a great advantage when it comes to SEO efforts.
There you have it - something your business might be already doing could be the key to increased SEO exposure, and all you have to do is add to it! Who says there's no such thing as a free lunch?

Article Source: here

Yeah why not! They look good and can be very creative with a lot of visual effects. But the truth is they are not very search engine friendly. For those who have just spent a lot of bucks on creating a flash masterpiece, no need to panic, there are a few ways to help improve your website's search engine visibility.
To give you a quick rundown as to why flash websites are not favoured by search engines, they are seen as a one page image file with no text based content. You will notice that when you navigate through a flash website, the URL address will always remain the same. So here you have a website with no text based content, is a one page image file and has no internal link structure, translating into a search engine's enemy.
Unless you have an extremely popular name within your industry or have an enormous amount of relevant incoming links, then you will get away with having a flash website for the obvious keyword phrases i.e. company name. Who would fall into this category? An example would be Coca Cola, ever heard of them? So for those who fall into the other category, and that would be about 90% of us, fortunately there are alternatives to help boost your rankings.
There are three suitable methods that I would recommend. The first method is by far the easiest and cost efficient. It involves optimising your Title and Meta tags for the single page to the best of your ability and then including optimised text information beneath the flash image. Some may see this as a form of spam, but given the scenario, I would recommend this method provided that the text is written accordingly and avoids keyword stuffing.
The second method can be quite costly and might not be favoured given the fact that you have spent a lot of cash on your flash website. It involves developing a second site designed in HTML. When a visitor visits your site, they would be presented with two links, one to your flash site and one to your HTML site. That way search engine crawlers will access all the content and pages via the HTML website.
The third method is by far the most preferred. It works by developing an HTML website with your flash images embedded on the page, and all content is written in text based form. This allows you to have multiple HTML pages which will give you more Title and Meta tags to work with, as well as keyword rich content to write for each page.
To sum up, depending on your time and budget constraints, there are ways to help you avoid the search engine pitfalls of having a flash website. Any of the methods I have discussed, along with a strong incoming link structure, will help you get that extra exposure in the search engines. If are thinking of designing a flash website, make sure you look at implementing a search engine friendly strategy to avoid complications in the future.

About the Author: David Touri works for SEO Sydney [http://www.seosydney.com.au/about_seo_sydney.html], the SEO Consultants. He has worked on various projects and offers search engine optimisation in Australia [http://www.seosydney.com.au/ethical_search_engine_optimisation_services.html].

view original articles here

When people are searching for information, products or services using search engines (SE's) such as Google, they are served with a list of search results based on the words or phrases they use. Countless amounts of testing and research by marketing companies has shown that the websites that appear at the top of the list of search results are commonly the ones that users will visit first. Search Engine Optimisation (SEO) is a technique of web marketing which assists websites to achieve a higher ranking in the SE results. SEO is a powerful marketing tool capable of significantly boosting the amount of traffic your website receives from SE queries, by pushing your site's ranking above that of your competitors sites.

For the majority of consumers, the internet and search engines are used daily as a way of finding out information, buying services or sourcing new or cheaper products, this makes extremely influential. Through effective SEO, businesses can reach a much wider base of consumers, providing a greater opportunity for expansion, growth and profits. Marketing a website through SEO is in many ways more effective than the more traditional methods of advertising such as print, radio and television advertising due to the global audience the internet is able to reach. The relatively low-cost of SEO also make it accessible to much smaller businesses which could normally not even consider traditional forms of advertising.

When you enter your search query into a search engine, it processes your request and delivers you a list of what it sees as the most the most relevant web pages related to your search. There are variations in the way that the different operate and this means that entering the same search query in to different engines produces slightly different results. Search engines use complex algorithms to calculate a site's relevance to a search term and place different weights on the importance of certain factors such as page content, how old the website is and how many inbound links are pointing to the site. From time to time, will update their algorithms, this algorithm change is generally carried out to deliver faster and more effective results to their users and to follow new internet trends such as social media or video usage. Although SE algorithms may change from time to time, the basic way in which they rank a website stays fairly constant and they will always aim to serve search results that will give site visitors the most interesting and relevant experience based on their search term.
The search engines use software programs, often referred to as crawlers, spiders, or robots, to crawl though website links from one web page to another, exploring the page content and sending in back to the for processing. All of the content found by the search spiders is indexed according to the SE algorithm and stored in databases ready to be served as search results. When a user carries out a search, the SE very quickly checks its database for the internet content that is the most relevant and serves it as a list of results.

Within SEO, part of the role of a specialist SE optimiser is to identify which search terms are most commonly used by people who are interested in the services or products that a website offers. This allows them to ensure that your website contains the most relevant keywords, in the most important places, within your web pages. This technique can significantly increase a site's SE ranking and subsequently profits.

Links pointing to a website are vital for attaining top SE rankings. An inbound link is a bit like a vote or a recommendation and search engines place great importance on the amount and quality of these links. If a website has a number of good quality links pointing to it then often perceive that the site is a good quality and important site and this along with a number of other factors such as the age of your site and the number of pages it has, can help to boost its ranking.

My name is Ade Lewis and I am an SEO Consultant providing a wide range of SEO services from fixed price SEO packages through to high level SEO consultant services. I can offer you help and advice to get your website ranking in the top Google organic search engine listings. No matter how large or small your business is, or at what stage of development your online business presence is you will benefit from having a Search Engine Optimiser on-board. I can help you succeed in gaining higher search engine rankings.

Article Source: here

One of the first targets in an SEO campaign is making sure your website gets listed in the search engines. After all, you can't hope to own Google top positions if your pages don't even appear in the Google index.
Once upon a time, getting your pages listed in the search engines meant a very manual and often time consuming process. URLs were submitted and DMOZ listings created but you still had to wait several weeks or even months before your pages gradually started to show up let alone rank. Fortunately, times did change and search engines evolved.

The more recent technique that proved effective in getting a website listed was to create links from other websites. Google and other search engines would follow these links when crawling the net and when this happened, your web pages would be indexed.

Generally, Google spiders will visit a website every few weeks but if they find that the site is being updated more frequently than this then they will call by more often. As such, article directories, web directories, and other regularly updated websites are crawled by the Google bots very frequently and getting a link from such a site means that you can get your pages indexed and listed in Google results in a few hours or, at the most, a day or two.

Another popular method of ensuring Google inclusion is the use of an XML sitemap, submitted through Google Webmaster Tools and similar webmaster related search engine dashboards. Again, this method takes just a couple of days and offers the benefit that you can let Google know whenever you make changes. You can also remove pages and update the indexes with these changes; something that won't always take effect if you leave the spiders to spin their own webs.

If you intend to use the search engines in a bid to deliver targeted traffic to your website and web pages then you will need to start building links and the sooner you do this, the sooner you will start to reap the benefits. Get your content on site and get your linking going as early as possible.

Getting indexed in Google and other search engines is not as manual or tedious a task as it once way. In fact, if you start an SEO link building campaign from the beginning of your website life then you will quickly find your site listed in all of the main indexes.

Matt Jackson is founder and lead copywriter for EthicalLinkBuilding.co.uk, who offer a range of link building services including article marketing services and press release services.

view original article here